Relier Pairs THE SEVEN PS OF THE MARKETING MIXVersion en ligne The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps. par CRISTOBAL DOMINGUEZ CALLEJAS 1 The physical 2 The people 3 The promotion 4 The process 5 The product 6 The place 7 The price charged to the customer for the product. itself, for example its specifications and features. Involved in the sales process, such as shop assistants. Evidence such as the décor of the offices, the website or the company uniform Involved in customers buying the product; for example, what forms do they need to fill in? This refers to communications about the product such as advertising This describes the distribution of the product and how ownership is transferred from the producer to the consumer.
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