Relier Pairs THE SEVEN PS OF THE MARKETING MIXVersion en ligne The marketing mix describes all the marketing activities involved in influencing a customer’s decision to purchase a product. The different elements of the marketing mix are described as the 7Ps. par madelin castaneda meneses 1 The physical 2 The process 3 The price 4 The product 5 The place 6 The people 7 The promotion Involved in customers buying the product; for example, what forms do they need to fill in? This describes the distribution of the product and how ownership is transferred from the producer to the consumer. itself, for example its specifications and features. Evidence such as the décor of the offices, the website or the company uniform This refers to communications about the product such as advertising Involved in the sales process, such as shop assistants. charged to the customer for the product.
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