Relier Pairs Customize to the audience's culture(s)Version en ligne cultural aspects, catering to different cultures par Pablo Navarro 1 to have positive feelings about something because it seems familiar or comforting 2 trying to please someone by making sure they have what they want or need 3 when you use someone’s feelings to persuade them to your way of thinking 4 when a business makes a decision based on numbers and facts data-driven to cater to emotional appeal to resonate with