Relier Pairs Customize to the audience's culture(s)Version en ligne cultural aspects, catering to different cultures par Pablo Navarro 1 to have positive feelings about something because it seems familiar or comforting 2 when a business makes a decision based on numbers and facts 3 trying to please someone by making sure they have what they want or need 4 when you use someone’s feelings to persuade them to your way of thinking data-driven to resonate with to cater to emotional appeal