:
Is
a
clear
and
concise
statement
that
defines
the
purpose
and
fundamental
reason
for
an
organization's
existence
.
It
outlines
what
the
organization
aims
to
achieve
and
often
identifies
its
primary
functions
or
goals
.
:
Is
a
forward
-
looking
statement
that
describes
the
desired
future
state
or
outcome
that
the
organization
aspires
to
achieve
.
It
provides
a
long
-
term
perspective
and
serves
as
a
source
of
inspiration
for
the
organization
and
its
stakeholders
.
:
Refers
to
a
formal
or
written
expression
that
conveys
a
particular
idea
,
concept
,
or
declaration
.
A
mission
or
vision
statement
,
for
example
,
is
a
written
expression
of
an
organization's
purpose
or
future
aspirations
.
:
Is
a
virtue
characterized
by
truthfulness
,
sincerity
,
and
fairness
in
one's
actions
,
speech
,
and
interactions
.
It
involves
being
truthful
and
transparent
,
avoiding
deceit
or
misrepresentation
.
:
Is
the
quality
of
being
honest
,
having
strong
moral
principles
,
and
adhering
to
ethical
standards
.
Individuals
or
organizations
with
integrity
are
consistent
in
their
actions
and
are
guided
by
a
sense
of
moral
uprightness
.
:
Refers
to
something
that
has
significance
,
purpose
,
or
importance
.
When
applied
to
goals
,
activities
,
or
relationships
,
it
implies
depth
and
significance
beyond
surface
-
level
or
trivial
aspects
.
To
on
:
To
concentrate
attention
,
effort
,
or
resources
on
a
specific
goal
,
task
,
or
objective
.
Involves
directing
energy
and
attention
toward
a
particular
area
or
priority
.
:
Pertaining
to
a
single
person
or
entity
.
In
the
context
of
values
or
characteristics
,
it
refers
to
qualities
or
principles
associated
with
a
specific
person
.
:
Means
absolutely
necessary
or
essential
.
Something
or
someone
that
is
indispensable
is
critical
and
cannot
be
done
without
.
To
:
To
think
deeply
or
carefully
about
something
.
In
the
context
of
values
,
it
means
considering
and
embodying
those
values
in
one's
actions
and
decisions
.
:
Are
fundamental
beliefs
or
principles
that
guide
behavior
,
decisions
,
and
attitudes
.
They
represent
what
is
important
and
desirable
to
individuals
or
organizations
.
:
Is
a
basis
or
groundwork
on
which
something
is
built
or
established
.
In
the
context
of
values
,
it
signifies
the
underlying
principles
that
form
the
basis
of
an
individual's
or
organization's
beliefs
and
actions
.
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