1
The specific sequence of steps consumers follow to make a purchase.
2
The exchange of information so there is common understanding by all participants.
3
The route a product follow and the businesses involved in moving a product from the producer to the final consumer.
4
Finding solutions to problems through carefully designed studies involving consumers.
5
A company's plan that identifies how it will use marketing to achieve its goals.
6
Direct individual communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
7
The reason consumers decide what products and services to purchase.
8
A set of promotional activities designed to obtain sale sin the retail setting.
9
The blending of the marketing elements.
10
A specific group of consumers that have similar wants and needs.
11
The locations and methods used to make a product or service available to the target market.
12
Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
13
The activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
14
Any form of communication used to inform, persuade, or remind.
15
The final business organization in an indirect channel of distribution for consumer products.
16
Intangible activities that are consumed at the same time they are produced.
17
The money a customer must pay for a product or service.
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