Relier Pairs 1 EBS II Unit 2 Vocab ReviewVersion en ligne Review is glue par Barbara Van der Veer 1 Fad 2 Top of mind awareness 3 Write off 4 Find out 5 Gateway 6 Trend 7 Fade away 8 Burn out 9 Foolproof 10 Figure out 11 A long shot 12 Bound to To discover or learn a piece of information, become aware of Highly unlikely, the opposite of a safe bet Incapable of going wrong or being used incorrectly To gradually lose popularity and/or disappear To solve a problem, discover an answer to a question, decipher To disregard or dismiss s.t./s.o. as insignificant A lasting change which serves a purpose and/or meets a need in society Something which is temporarily very popular An access point, a window of opportunity Likely to To become completely exhausted after working too much or being too overwhelmed A measure of how high brands rank in the consciousness of consumers