Marketing 10Version en ligne Marketing 10 par infomind Online tests 1 Relationship selling means___________ a (a) Preparing list of relatives b (b) Cross selling c (c) Selling to relatives d (d) selling to strangers e (e) Telemarketing 2 Qualities of good salesman are__________ a (a) Patience and politeness b (b) empathy and perservance c (c) Steadfast and committed d (d) a and b both e (e) all a, b, c 3 A lead is useful for___________ a (a)A marketing staff b (b) A team leader c (c) Banks chairman d (d) An industry making lead products e (e) Not useful as it is poisonous f (e) Not useful as it is poisonous 4 Market research is needed________________ a (a) For extra service charges b (b) For levy of VAT c (c) For good customer service d (d) Effective selling e (e) There is no need for market research 5 4 P's of Marketing means__________ a (a) Primary marketing techniques b (b) Person, place, product and promotion c (c) Promoting authority d (d) Purpose, place, passion and product e (e) None of these 6 Market segmentation means________ a (a) Dividing the market into various, groups b (b) Segmenting by age c (c) segmenting by tastes d (d) Segmenting geographically e (e) All of these 7 Digital Marketing means_____________ a (a) Selling with calculators b (b) Marketing of digital instrument c (c) Marketing through Internet and Telephone d (d) Export Finance e (e) None of these 8 Customer Database means_________ a (a) Customer bio-data b (b) customer, loyalty c (c) customers loan-detail d (d) Information on customer needs e (e) none of these 9 Bank Marketing is necessary due to _____________ a (a) Globalization b (b) Recession c (c) Merger of banks d (d) Shortages of resources e (e) selling various different items in banks 10 Marketing Plans are useful for_____________ a (a) Doing research by marketing students b (b) Planning departments c (c) Purchase of consumable items from detail outlets d (d) all of the above e (e) None of the above 11 Customer database is used by___________ a (a) Individuals b (b) Institutions c (c) Builders d (d) Marketing experts e (e) none of these 12 Customization means__________ a (a) Designing products to suit the company b (b) Designing strategies to suit the company c (c) Designing products to suit individual customers d (d) All of the above e (e) None of these 13 Product Mix means________ a (a) Distributing a mix of products b (b) Collecting ideas to sell better c (c) Satisfying the customer d (d) Bundle of products required by the customer e (e) Various products designed by the company 14 Selling skills are judged by_________________ a (a) Number of goods sold b (b) Amount of profit earned c (c) Number of customers converted d (d) All of these e (e) none of these 15 Rural Marketing involves_______________ a (a) Selling to rural banks b (b) Selling by rural banks c (c) Selling to rural customers d (d) arranging industrial exhibitions e (e) All of the above
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