Marketing 5Version en ligne Marketing 5 par infomind Online tests 1 . “Benchmark” means _________ a a. Benches for customers to sit b b. Benches for salesmen to sit c c. Products displayed on a bench d d. Set standards e e. All of the above 2 A call centre is ______________ a a. A meeting place for DSAs b b. A training centre for DSAs c c. A meeting place for customers d d. Data center e e. A back office set up where customer queries are answered 3 The sequence of a sales process is _____ a a. Lead generation, call, presentation & sale b b. Sale, presentation, Lead generation & call c c. Presentation, Lead generation, Sale & Call d d. Lead generation, Call, Sale &Presentation e e. There is no sequence required 4 ‘Value –added services’ means ________ a a. Better value at a premium b b. Costlier services c c. Additional services d d. Better value at a discount e e. At par services 5 To ‘Close a Call’ means _________ a a. Te end the conversation b b. To put the phone down c c. To close the doors d d. To clinch the sale e e. To close the business 6 ‘Customization’ means __________ a a. Tailor-made products for each customer b b. Customers selling goods c c. Tailor-made products for each staff d d. A selling process e e. None of these 7 A ‘Call’ in marketing language means ____ a a. Calling on a salesperson b b. Calling on a customer c c. Making a phone-call d d. Telemarketing e e. None of these 8 A marketing survey is required for ______ a a. Deciding marketing strategies b b. Deciding product strategies c c. Deciding pricing strategies d d. All of these e e. None of these 9 The target group for Education loans is __ a a. All colleges b b. All parents c c. Research scholars d d. Meritorious students seeking higher education e e. All of these 10 Cross-selling means _________ a a. Selling with a cross face b b. Cross country marketing c c. Selling other products to existing customers d d. Selling to friends e e. Selling to employees 11 Marketing segmentation is useful for ___ a a. Preferential marketing b b. Targeting existing clients c c. Identifying prospects d d. Knowing customers’ tastes e e. All of these 12 The target Group for savings deposits Accounts is __________ a a. Newborn babies b b. Students c c. Parents d d. Businessman e e. All of these 13 Market Segmentation can be resorted to by means of __________ a a. Segmenting by age b b. Segmenting by income c c. Segmenting by geographically d d. All of these e e. None of these 14 The target group for a Car loan is ______ a a. All auto drivers b b. All auto dealers c c. All car owners d d. Any individual needing a car e e. All of them 15 Market information means ____ a a. Knowledge of industries b b. Knowledge of households c c. Knowledge of peers d d. Knowledge of customer’s tastes e e. All of these 16 Bancassurance means _______ a a. Banks promising to give loans b b. Bank promising to pay interest c c. Banks selling insurance products d d. Assurance to repay loans e e. None 17 . The target groupfrom agricultural loan is a a. Any farmer b b. Farm labourers c c. Any individual dealing in agricultural or related activity d d. Farmers’ societies e e. All of these 18 The target group for credit card is _____ a a. Existing cardholders b b. All graduates c c. All minors d d. Individuals with taxable income e e. All of these 19 . Market segmentation means ______ a a. Segmenting the salesmen b b. Segmenting the employees c c. Segmentation the customers as per their needs d d. Segmenting the products e e. All of these 20 A ‘Target Group’ means ____________ a a. A group of sellersb. b A group of buyers c c. A group of products d d. A group of person to whom sales should be focused e e. All of these
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