Developing and launching Version en ligne You are going to hear Amanda Hamilton, managing director of tea UK Ltd, talking how she developed a new tea product called “chai” for the British market. Choose the best answer for each question par Nenika Campos 1 1.- What was chai originally? a a) an Indian drink b b) an American drink c c) a drink Amanda invented 2 2.- Why did she star importing chai? a a) for selling to people travelling to work b b) for herself c c) for selling in shops. 3 3.- What did she decide to develop her own chai? a a) she couldn’t afford to import it b b) she couldn’t enjoy depend on her suppliers c c) she enjoyed experimenting with different flavours 4 4.- How did she test her product? a a) by using a market-research company b b) by giving it to her own customers c c) by trying it in the USA 5 5.- What was the supermarket buyer’s reaction to her product? a a) he fixed another meeting for six weeks later. b b) he agreed to try selling it in a few stores c c) he agreed to sell it in a large number of stores all over the country.
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