1
It is a person who has the potential to be interested in the services and products that are offered by the company but has not yet purchased.
2
Is the length from time of a product first being introduced to consumers until it is removed from the market.
3
4 C's: Focus on communicate to the customer the value they have in your company.
4
Phase of the market cycle, this phase occurs after the market bottoms out and innovators and early adopters start buying, thinking the worst is over.
5
Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
6
Refers to the trends or patterns that occur during different business environments.
7
4 C's: we need to find how to provide your customers with products quickly, simply and easily.
8
4 P's: Is how you advertise your product or service.
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4 C's: Focus products and services on customer needs.
10
4 P's: Is everything that is made available to the consumer. Could be a physical good, services, consulting, etc.
11
4 P's: Is where you sell your product and the distribution channels you use to get it to your customer.
12
4 P's: It refers to how much you charge for your product (or service).
13
4 C's: Is the price that the customer considers paying for the product or service.
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