Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible seen felt or touched , incapable , being , of , tasted heard , , , , 2 Inseparable service at and is consumed the produced time same the 3 Service is activity directly producer an , time intangible and consumer production , consumed that the to exchanged from at , , 4 Perishable a stored future for being use of time incapable at 5 heterogeneous from differences human performance services resulting among 6 Discretionary Income living the of expenses basic income paying and left amount taxes after 7 Labor Intensiveness required effort deliver amount human to a service the of 8 Endorsement an a publicly or advertisement which approval person believable of expresses service product a 9 Service Quality and the degree the meets service to which needs customers’ expectations 10 Building price of one related several for practice the combining 11 Product Line mix different needs in a to a with similar variations the market marketing of group products satisfy slight in 12 Product Assortment complete its a to business all set the offers market products of 13 Trademark owner the symbols to words used the or identify or the legal protection for service product to a provided 14 Brand Loyalty commitment a using all a , consumer’s , others and even repurchasing particular brand over to promoting , , 15 Consumer Markets or personal who related purchase individuals products for groups consumption socially 16 Licensed Brand products to - established name symbol company and one for a sold well use its or another by by company known promote - 17 New Product noticeable changed product that and way new entirely is a important or an in 18 Business Markets for the business organizations operation the business of of products and activity completion a or that companies purchase a 19 Prototype model test used full a product before and quality production costs to - scale beginning -
Créer jeu