Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible felt incapable of touched , or , being , heard , seen tasted , , , , 2 Inseparable at time the same and the service is consumed produced 3 Service exchanged intangible that production of , to activity consumer from is , the at an consumed time and producer , , 4 Perishable at time future a being stored for incapable of use 5 heterogeneous resulting services human differences among performance from 6 Discretionary Income and income amount of living basic taxes after left expenses paying the 7 Labor Intensiveness the required human of deliver service amount effort a to 8 Endorsement in which expresses person publicly believable a advertisement approval or service a an product 9 Service Quality expectations service degree and customers’ meets needs the which to the 10 Building related combining of for one the price services several 11 Product Line needs mix products similar to a with satisfy different group marketing in of in the variations slight a market 12 Product Assortment business all products its to set complete of the a offers market 13 Trademark symbols product identify words a the the the protection for provided or used legal to or to service owner 14 Brand Loyalty consumer’s all even and to , a , repurchasing promoting others a commitment over brand using particular , , 15 Consumer Markets for products who purchase socially or groups individuals related consumption personal 16 Licensed Brand company known - products by or its by well another symbol name to established use and one a for promote company sold - 17 New Product an entirely and is a changed or product in new that noticeable important way 18 Business Markets the of organizations and business operation of or completion activity the that business products purchase for a companies a 19 Prototype model used and before scale test costs beginning a to full product - quality production -
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