Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible touched tasted felt or , seen , of , being , incapable heard , , , , 2 Inseparable produced same consumed and at is time the service the 3 Service producer the consumed at to , directly an time exchanged and , production that intangible from activity is consumer , , 4 Perishable at for a of stored future time being use incapable 5 heterogeneous resulting from human differences among services performance 6 Discretionary Income income of the paying living left basic expenses after amount and taxes 7 Labor Intensiveness of deliver service amount required human effort the to a 8 Endorsement or approval an believable a service in a publicly which of advertisement product person 9 Service Quality meets and customers’ needs to the expectations which degree service the 10 Building several price combining practice for of the services related 11 Product Line different the of marketing group market with slight in in satisfy a variations to products a similar mix needs 12 Product Assortment market complete products offers business of to all its set the a 13 Trademark protection legal provided product service symbols the for or used to identify owner or to the words the a 14 Brand Loyalty particular using promoting even over , all , consumer’s repurchasing and a to commitment brand others a , , 15 Consumer Markets consumption products personal or socially purchase related for groups who individuals 16 Licensed Brand by company - and to symbol by well promote name company sold or use products one another established known its for a - 17 New Product that is product and way entirely in or new changed important an noticeable a 18 Business Markets and operation of that a the business for of business or the a organizations completion products activity purchase companies 19 Prototype quality test production model costs beginning full product to before a scale - and used -
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