Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible tasted being seen heard , or , incapable , of , touched felt , , , , 2 Inseparable the consumed and produced time service the same at is 3 Service to consumer an producer and , directly time that at of , consumed exchanged intangible the from is production , , 4 Perishable of incapable future for at use a stored being time 5 heterogeneous from differences services among performance resulting human 6 Discretionary Income living amount paying the taxes expenses and income left after basic of 7 Labor Intensiveness a amount effort the to of required service deliver human 8 Endorsement service believable expresses product in person or of which advertisement an approval a publicly 9 Service Quality which degree the meets expectations service customers’ needs to and the 10 Building one related services practice price combining several the of 11 Product Line needs a different a marketing group with in to variations of satisfy mix the products similar in market slight 12 Product Assortment market complete all the business a set to products its of offers 13 Trademark words to or a the owner the symbols provided product to used for protection service legal identify the or 14 Brand Loyalty promoting others consumer’s and to , even , a particular a all brand repurchasing over using commitment , , 15 Consumer Markets related individuals purchase personal who groups products socially for or consumption 16 Licensed Brand sold for - a products another known and one well company use company name symbol by promote to established its by or - 17 New Product that entirely and a is noticeable in an way important product new or changed 18 Business Markets completion that the organizations of for activity products or the business a companies a and purchase of operation business 19 Prototype scale a used quality costs model beginning product to before test full - production and -
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