Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible heard touched incapable being , felt , tasted , of , seen or , , , , 2 Inseparable at time same is the service consumed the and produced 3 Service intangible from consumer of producer , time that exchanged activity production , to an the consumed is and at , , 4 Perishable for future incapable of time a at use stored being 5 heterogeneous resulting from performance services human among differences 6 Discretionary Income paying basic and amount income expenses after the living left of taxes 7 Labor Intensiveness deliver amount to the human effort a service of required 8 Endorsement of expresses believable publicly in service person which an a approval advertisement or a 9 Service Quality needs service and the meets to the customers’ degree which expectations 10 Building practice services of combining price one related several the 11 Product Line of marketing mix in different variations slight in market satisfy to similar a a with products the needs group 12 Product Assortment offers set all market business complete the products a its to of 13 Trademark identify the a words used the or for symbols the service to protection product legal provided to or owner 14 Brand Loyalty all to particular a over , using , commitment a consumer’s repurchasing brand even and others promoting , , 15 Consumer Markets socially related for products groups individuals who personal consumption purchase or 16 Licensed Brand another promote - company one and for well established or to sold company its by name symbol a known by products use - 17 New Product important or is changed an noticeable product new that a in way and entirely 18 Business Markets of operation business a for the completion companies activity or and products business a organizations purchase the of that 19 Prototype and product beginning used scale test full before to quality costs a - production model -
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