Compléter the marketingVersion en ligne completa el texto par Juan Carlos Rozo Garcia 1 pricing businesses strategies strategy spamming specifically distribution Marketing customized WHAT IS MARKETING ? refers to promotion and can also involve , product placement and when relevant . Promotion can be limited to a specific target group , or it can be aimed at the general public . Although marketing is often interchangeably used with the word advertising , it can be more described as the game plan by which the advertising will be carried out , as in a marketing . Marketing differ depending on the product , target market and budget . Many strategies for individuals , teams , charities , clubs and even small can revolve around free and low - cost advertising . An example of free advertising might be to include a hyperlinked signature line to your website in all of your online posts . An online mailing list ? ideally an opt - in list to avoid ? can also be a form of free advertising . Press releases are yet another . Low - cost strategies include items like mouse pads , pens , stickers and tee shirts . Flyers and local newspaper ads can also be part of a low - cost marketing strategy .