Relier Pairs Marketing vocabularyVersion en ligne Match the columns par Andrés Anaya 1 A free sample 2 A celebrity endorsement 3 Word-of-mouth marketing 4 Search-engine marketing 5 Product placement 6 Comparative marketing 7 Coupon codes 8 A loyalty program lets people try a product they weren't planning on buying. rewards customers for repeatedly purchasing products from one retailer. gets attention for products when they are shown in movies or on TV shows. can be obtained at many websites or magazines and entitle customers to discounts. points out the superiority of a product over its competitors. links the name and image of a famous person to a product. promotes a product or service related to your search on the results page. occurs when satisfied customers tell others about their positive experience.
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