Relier Pairs Marketing vocabularyVersion en ligne Match the columns par Andrés Anaya 1 Word-of-mouth marketing 2 Product placement 3 A celebrity endorsement 4 A loyalty program 5 A free sample 6 Coupon codes 7 Comparative marketing 8 Search-engine marketing rewards customers for repeatedly purchasing products from one retailer. points out the superiority of a product over its competitors. promotes a product or service related to your search on the results page. links the name and image of a famous person to a product. occurs when satisfied customers tell others about their positive experience. gets attention for products when they are shown in movies or on TV shows. can be obtained at many websites or magazines and entitle customers to discounts. lets people try a product they weren't planning on buying.
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