Relier Pairs Marketing vocabularyVersion en ligne Match the columns par Andrés Anaya 1 Coupon codes 2 Product placement 3 Search-engine marketing 4 A loyalty program 5 Comparative marketing 6 A celebrity endorsement 7 Word-of-mouth marketing 8 A free sample can be obtained at many websites or magazines and entitle customers to discounts. promotes a product or service related to your search on the results page. points out the superiority of a product over its competitors. occurs when satisfied customers tell others about their positive experience. links the name and image of a famous person to a product. lets people try a product they weren't planning on buying. gets attention for products when they are shown in movies or on TV shows. rewards customers for repeatedly purchasing products from one retailer.