Relier Pairs Marketing vocabularyVersion en ligne Match the columns par Andrés Anaya 1 A celebrity endorsement 2 Coupon codes 3 Product placement 4 A loyalty program 5 A free sample 6 Search-engine marketing 7 Comparative marketing 8 Word-of-mouth marketing occurs when satisfied customers tell others about their positive experience. gets attention for products when they are shown in movies or on TV shows. rewards customers for repeatedly purchasing products from one retailer. can be obtained at many websites or magazines and entitle customers to discounts. promotes a product or service related to your search on the results page. links the name and image of a famous person to a product. points out the superiority of a product over its competitors. lets people try a product they weren't planning on buying.
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