Relier Pairs Marketing vocabularyVersion en ligne Match the columns par Andrés Anaya 1 A celebrity endorsement 2 Comparative marketing 3 Word-of-mouth marketing 4 A free sample 5 Product placement 6 Search-engine marketing 7 A loyalty program 8 Coupon codes lets people try a product they weren't planning on buying. gets attention for products when they are shown in movies or on TV shows. points out the superiority of a product over its competitors. links the name and image of a famous person to a product. occurs when satisfied customers tell others about their positive experience. rewards customers for repeatedly purchasing products from one retailer. promotes a product or service related to your search on the results page. can be obtained at many websites or magazines and entitle customers to discounts.
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