Relier Pairs Trade fair terminology GROUP DVersion en ligne Vocab matching par Oliver Sterland 1 prospect 2 booth 3 flyer 4 swag 5 persona 6 Call to action (CTA) 7 B2C 8 lead 9 ROI 10 B2B a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. return on investment Business to Customer Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) a person regarded as likely to succeed or as a potential customer, client, etc. a person regarded as likely to succeed or as a potential customer, client, etc. small storefront in a trade show where a company can sell and show products Business to Business
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