Relier Pairs packagingVersion en ligne Match the columns par Claire de Sagey 1 when it deals to be sure the product will arrive safely and will not have to be returned because of bad conditions, 2 when it makes the marketing mix be effective or a failure 3 giving the customer relevant data for him to make the adequate choice 4 elements enabling the customers to make a clear difference between products and brands 5 when the packaging is glossy and appealing for the customer evaluation protection attracting the customer differentiation and brand support promotion and information