Relier Pairs packagingVersion en ligne Match the columns par Claire de Sagey 1 when it makes the marketing mix be effective or a failure 2 elements enabling the customers to make a clear difference between products and brands 3 when it deals to be sure the product will arrive safely and will not have to be returned because of bad conditions, 4 when the packaging is glossy and appealing for the customer 5 giving the customer relevant data for him to make the adequate choice promotion and information evaluation differentiation and brand support protection attracting the customer
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