Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible incapable of being heard , seen , felt , touched , or tasted , , , , 2 Inseparable service same produced consumed is the and at time the 3 Service at directly production time producer , of intangible is from consumed , consumer an and exchanged the that to , , 4 Perishable for future a incapable use stored being at of time 5 heterogeneous human among services from performance differences resulting 6 Discretionary Income taxes basic the expenses paying amount after income living of left and 7 Labor Intensiveness human effort required the amount to a of deliver service 8 Endorsement publicly expresses in a service which believable a advertisement an of product approval person 9 Service Quality which degree the service to the and expectations customers’ meets needs 10 Building for the several combining related services practice of one 11 Product Line in variations marketing needs market group to mix different slight similar the products a in with of satisfy a 12 Product Assortment products set to business its a the of market complete all offers 13 Trademark words identify protection symbols a or to or used service the owner to product legal the the provided for 14 Brand Loyalty using particular repurchasing others promoting , commitment , brand all and to a consumer’s over even a , , 15 Consumer Markets for related groups products who purchase personal consumption or socially individuals 16 Licensed Brand and a - sold known symbol company by company name products another use by to well or its promote for one established - 17 New Product noticeable an entirely product new and way in changed is that a important or 18 Business Markets completion the and of that business purchase a for the or organizations activity companies operation business of a products 19 Prototype quality model used to before scale costs a full test and beginning - production product -
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