Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible felt of touched incapable , being , heard , or , tasted seen , , , , 2 Inseparable and same the produced the service is time consumed at 3 Service directly that is consumed at , from and to the production , of exchanged consumer producer activity intangible an , , 4 Perishable a use being for stored at future incapable time of 5 heterogeneous performance among resulting services human differences from 6 Discretionary Income basic after the living of income amount paying left taxes expenses and 7 Labor Intensiveness to service effort a the required amount of deliver human 8 Endorsement a product which approval in advertisement person publicly believable or an service a expresses 9 Service Quality expectations degree needs service the and customers’ which the to meets 10 Building combining related one the price several for services practice 11 Product Line similar to needs a satisfy market mix marketing group of in products with variations a in different slight the 12 Product Assortment business the its market set a products of to offers complete all 13 Trademark owner to or to a product for protection used symbols the the service or identify words legal the provided 14 Brand Loyalty over others and all commitment , consumer’s , even promoting repurchasing to brand a a using particular , , 15 Consumer Markets personal for purchase products related consumption groups who individuals socially or 16 Licensed Brand company products - sold a use another company for name promote one known its or by established by to and symbol well - 17 New Product an way changed important a entirely that is product in or and noticeable new 18 Business Markets companies a the products or for business and activity organizations a operation that purchase of the of completion business 19 Prototype beginning test product costs full a production and quality scale to model - used before -
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