Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible seen tasted felt heard , of , or , touched , incapable being , , , , 2 Inseparable time consumed is at produced the same the and service 3 Service from time of exchanged consumed , production and that activity producer , intangible to at consumer directly an is , , 4 Perishable for incapable time use of future stored a at being 5 heterogeneous performance resulting human from among services differences 6 Discretionary Income paying taxes of amount left living after expenses and income the basic 7 Labor Intensiveness the amount of effort to service a deliver human required 8 Endorsement person an expresses approval or publicly service which product in believable a a advertisement 9 Service Quality the needs expectations service to customers’ degree the which meets and 10 Building services practice the combining price of one several for 11 Product Line different to group mix slight with of the needs variations market a in a products satisfy in marketing similar 12 Product Assortment a to market its complete offers business the of products all set 13 Trademark owner or the product to symbols provided the protection to words or the service for a identify legal used 14 Brand Loyalty brand over consumer’s others a , all , commitment repurchasing even particular and to a promoting using , , 15 Consumer Markets groups socially personal related or individuals who for products purchase consumption 16 Licensed Brand use symbol - known well to another name established for sold one company products company by by or and a promote its - 17 New Product way and entirely changed a in that or new noticeable an is product important 18 Business Markets activity or purchase the a for a operation companies of products the business organizations business that and of completion 19 Prototype costs before beginning a to used product full model scale test quality - production and -
Créer jeu