Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible touched seen incapable of , tasted , heard , being , felt or , , , , 2 Inseparable at and time the produced is service same consumed the 3 Service and of that is time , consumed intangible an directly at , activity production consumer to from exchanged producer , , 4 Perishable of use time stored incapable being at future for a 5 heterogeneous services resulting human performance among differences from 6 Discretionary Income the amount of paying basic taxes and after income left expenses living 7 Labor Intensiveness to of the a human effort deliver amount service required 8 Endorsement in product person service approval a an expresses believable of or a advertisement publicly 9 Service Quality needs expectations which degree customers’ and meets service the the to 10 Building related the of practice services for combining several one 11 Product Line needs mix a a variations in market group of similar the marketing to with products satisfy different in slight 12 Product Assortment its set to business of offers all market products a complete the 13 Trademark identify product to provided legal protection the used words or the owner to the a or for symbols service 14 Brand Loyalty others commitment particular a over , brand , all promoting using consumer’s repurchasing a even to and , , 15 Consumer Markets who or related individuals groups for socially purchase consumption personal products 16 Licensed Brand for products - sold company a by symbol its established by well or name promote and another use to company one known - 17 New Product and product important an in that way changed noticeable or a entirely is new 18 Business Markets a business or completion companies the products operation of organizations for purchase a business that and activity the of 19 Prototype costs and used model quality beginning test product production full to before - scale a -
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