Ordonner les Mots Marketing Products & Services VocabVersion en ligne Chapters 10 and 11 Vocabulary Practice par Lula Jordan 1 Intangible incapable being felt touched , or , seen , tasted , of heard , , , , 2 Inseparable the at time service the produced same is and consumed 3 Service exchanged to time the from , that consumed and producer intangible , directly activity of at production an consumer , , 4 Perishable at incapable stored a time of use future being for 5 heterogeneous performance from among services human resulting differences 6 Discretionary Income the paying expenses taxes basic after living amount and of income left 7 Labor Intensiveness to required a the deliver service amount of human effort 8 Endorsement advertisement expresses of person which publicly approval or believable in product service a an 9 Service Quality degree needs which expectations the to and customers’ the service meets 10 Building combining services for related of one the several price 11 Product Line of a products group satisfy marketing in different to similar slight with needs variations market mix the a in 12 Product Assortment products market offers to a all the its set of complete business 13 Trademark product used the or or provided a legal the owner for the identify to words symbols service to protection 14 Brand Loyalty and repurchasing all over using , a , to a particular commitment others even promoting brand consumer’s , , 15 Consumer Markets socially who for products individuals groups or consumption personal related purchase 16 Licensed Brand to one - its company products well a another for sold established company name use promote by symbol by and or known - 17 New Product in way entirely a or noticeable and important an changed that is new product 18 Business Markets companies organizations a a purchase products for that completion the of operation business and activity business or of the 19 Prototype used before a costs full to model test product production quality scale - beginning and -
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