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Marketing Products & Services Vocab
Author :
Lula Jordan
1.
Intangible
being
or
seen
touched,
felt,
heard,
tasted,
incapable
of
2.
Inseparable
the
consumed
produced
is
service
time
the
same
and
at
3.
Service
production
consumer
exchanged
an
and,
consumed
at
intangible
producer
that
of,
from
is
directly
the
activity
time
to
4.
Perishable
at
of
being
time
for
use
a
incapable
future
stored
5.
heterogeneous
differences
from
human
services
performance
resulting
among
6.
Discretionary Income
amount
taxes
the
of
living
after
left
and
expenses
paying
basic
income
7.
Labor Intensiveness
service
human
the
of
to
a
effort
deliver
amount
required
8.
Endorsement
of
publicly
product
or
service
a
advertisement
in
believable
approval
person
which
an
a
expresses
9.
Service Quality
needs
and
degree
meets
the
expectations
the
customers’
which
service
to
10.
Building
of
several
related
for
one
combining
practice
price
services
the
11.
Product Line
of
with
satisfy
needs
a
group
products
slight
different
marketing
to
market
mix
in
a
variations
the
in
similar
12.
Product Assortment
all
products
complete
the
set
to
offers
business
market
a
of
its
13.
Trademark
or
for
the
words
legal
or
a
used
the
protection
service
to
provided
product
to
the
identify
owner
symbols
14.
Brand Loyalty
others
consumer’s
repurchasing
promoting
all,
even,
over
commitment
brand
to
a
particular
and
using
a
15.
Consumer Markets
who
purchase
personal
or
for
groups
individuals
products
consumption
related
socially
16.
Licensed Brand
by
products-
company
established
symbol
promote
by
one
sold
to
name
company
well
use
another
a
or
known
for
and
its
17.
New Product
changed
or
in
is
product
a
and
noticeable
an
that
way
entirely
important
new
18.
Business Markets
activity
business
companies
that
organizations
of
a
of
the
a
for
business
operation
and
or
purchase
the
products
completion
19.
Prototype
full
quality
beginning
and
to
a
production
test
scale
used
model
product-
before
costs