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Pathways 1A The power of persu

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Pathways 1A The power of persu

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example products green Food strategies decision According rhymed people influence shopping sounds techniques Descriptions advertisers

THE POWER OF PERSUASION

You're shopping , and you see two similar . How do you decide which one to buy ? You might think you make this by yourself ? but this isn't always the case .

Don't believe it ? Try this . What word is missing ?
APPLE TREE GRASS GR___

What was the first word you thought of ? Did you think of " " ? That's probably because we influenced your answer . The words " tree " and " grass " made you think of the color green , right ? The color of the words also influenced your decision . This is an of priming .

Psychologist Joshua Ackerman explains that priming is a way to " use cues to your attitudes [ and ] responses , often without you even noticing . " Priming speeds up our decision - making . That's why use it to persuade us to buy things .

INFLUENCING YOUR THINKING

Use of color is one type of priming . Did you ever notice that a lot of signs and packaging use the color red ? Studies show that red gives warm and positive feelings . We feel good about products connected with the color red , so we want to buy them . Green , on the other hand , makes products seem natural . companies often use green packages to make their food seem healthy .

in ads and signs also influence buying decisions . For example , studies show that if an ad says there's a limit to the number of items you can buy , you'll want more of them . Why ? to psychologists , something becomes more attractive if it's rare .

The in ads also influence decision - making . For example , advertisers sometimes use rhymes in their ads . In a study at the University of Texas , researchers showed people pairs of messages with the same meaning ? one that and one that didn't . The study found that people are more likely to believe the rhyming message . Rhymes are also easier for people to remember , so when they go , they're more likely to buy the product .

Advertisers use a lot of to persuade customers to buy their products . You might think you're in control when you shop , but maybe you're not . Priming could be influencing your decisions .

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