Relier Pairs Trade fair terminology GROUP BVersion en ligne Vocab matching par Oliver Sterland 1 prospect 2 flyer 3 lead 4 B2B 5 swag 6 ROI 7 B2C 8 persona 9 Call to action (CTA) 10 booth return on investment Business to Customer a person regarded as likely to succeed or as a potential customer, client, etc. a person regarded as likely to succeed or as a potential customer, client, etc. characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. Business to Business small storefront in a trade show where a company can sell and show products An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action)
