Relier Pairs Trade fair terminology GROUP BVersion en ligne Vocab matching par Oliver Sterland 1 lead 2 B2B 3 flyer 4 ROI 5 persona 6 prospect 7 booth 8 swag 9 Call to action (CTA) 10 B2C a person regarded as likely to succeed or as a potential customer, client, etc. return on investment Business to Customer Business to Business An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. small storefront in a trade show where a company can sell and show products a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) a person regarded as likely to succeed or as a potential customer, client, etc. characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
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