GLOBAL MARKETING MIX

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Match each word in column A with the correct definition in the column B

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global marketing mix

Âge recommandé: 18 ans

35 fois fait

Alex Padilla

Spain

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Relier Pairs GLOBAL MARKETING MIXVersion en ligne Match each word in column A with the correct definition in the column B par Alex Padilla 1 3 characteristics of global brands 2 labeling 3 brand 4 product 5 tangible attributes 6 consumer packaged goods 7 product types 8 intangible attributes 9 express warranty 10 brand image consumers goods vs. industrial goods packaging designed to protect or contain product during shipping, at retail locations and at point of use or consumption perceptions about a brand as reflected by brand associations that consumers hold in their memories a complex bundle of images and experiences in the customer's mind multi language labeling appears on man products, can be country or even region specific regulations product attributes, including the status associated with product ownership, a manufacturer's service commitment and a brand's overall reputation or mystique a good, service, or idea with both tangible and intangible attributes that collectively create value for a buyer or user assessed in physical terms, such as weight, dimensions or materials used a written guarantee that assures the buyer that he or she is getting what he or she has paid for or that provides recourse in case a product's performance falls short of expectations quality signal, global myth, social responsibility