7.1 Integrated marketing

Test

(9)

Part 1 of the BLDG 2.2 reading

Téléchargez la version pour jouer sur papier

Dupliquer

Créer un défi

À propos de Test

branding

advertising

bldg

marketing

45 fois fait

Créé par

Laura Herlinda Hernandez Arrese

Mexico

Top 10 résultats

1

Jenny

24 Février 2020

00:35

temps

100

but
2

Betty

24 Février 2020

00:37

temps

100

but
3

Mehida

22 Février 2020

02:07

temps

100

but
4

Ingrid

23 Février 2020

03:04

temps

100

but
5

Majo

24 Mai 2020

04:14

temps

100

but
6

Gely

24 Février 2020

00:45

temps

85

but
7

Moni

24 Février 2020

02:05

temps

85

but
8

Mafer

23 Février 2020

03:14

temps

85

but
9

Hania

24 Février 2020

02:29

temps

42

but
10

Professor Laura

17 Février 2020

00:27

temps

28

but

Voulez-vous apparaître dans le Top 10 de ce jeu?

Connectez-vous

pour vous identifier.

Créez votre propre jeu gratuite à partir de notre créateur de jeu

Créez test

Affrontez vos amis pour voir qui obtient le meilleur score dans ce jeu

Créer un défi


7.1 Integrated marketingVersion en ligne Part 1 of the BLDG 2.2 reading par Laura Herlinda Hernandez Arrese 1 The essence of this kind of marketing is designing a message that effectively reaches the target audience. a integrated b strategy c global d detailed 2 One of the major forms of cognitive strategies are direct promotions of product attributes or benefits without any claim of superiority. Its goal is to make the brand synonymous with the product category. a comparative advertisements b generic message c preemptive messages d hyperbole 3 Another major cognitive strategy which claims superiority based on a product's specific attribute or benefit, the idea is to prevent the competition from making the same or a similar statement. a hyperbole b preemptive messages c unique selling proposition d generic message 4 This form of cognitive strategy is an explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner a comparative advertisements b preemptive messages c unique selling proposition d generic message 5 This form of cognitive strategy makes an unstable claim based upon some attribute or benefit a hyperbole b preemptive messages c unique selling proposition d generic message 6 The final cognitive message strategy is when an advertiser directly compares a good or service to the competition a comparative advertisements b generic message c unique selling proposition d hyperbole 7 Select two ways in which marketing messages travel Choose one or more answers a Through a personal medium b Through various forms of advertising media c Through air and space d Through oceans and borders

7.1 Integrated marketingVersion en ligne

Part 1 of the BLDG 2.2 reading

par Laura Herlinda Hernandez Arrese

The essence of this kind of marketing is designing a message that effectively reaches the target audience.

integrated

strategy

global

detailed

One of the major forms of cognitive strategies are direct promotions of product attributes or benefits without any claim of superiority. Its goal is to make the brand synonymous with the product category.

comparative advertisements

generic message

preemptive messages

hyperbole

Another major cognitive strategy which claims superiority based on a product's specific attribute or benefit, the idea is to prevent the competition from making the same or a similar statement.

hyperbole

preemptive messages

unique selling proposition

generic message

This form of cognitive strategy is an explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner

comparative advertisements

preemptive messages

unique selling proposition

generic message

This form of cognitive strategy makes an unstable claim based upon some attribute or benefit

hyperbole

preemptive messages

unique selling proposition

generic message

The final cognitive message strategy is when an advertiser directly compares a good or service to the competition

comparative advertisements

generic message

unique selling proposition

hyperbole

Select two ways in which marketing messages travel

Choose one or more answers

Through a personal medium

Through various forms of advertising media

Through air and space

Through oceans and borders

7.1 Integrated marketing

Test

Téléchargez la version pour jouer sur papier

Créé par

Top 10 résultats

Top Jeux

Test

Photosynthesis vs Cellular Respiration - Practice Quiz

Test

Practice Quiz - Punnett Square, Variation, and Mutations

Test

UPS 5 Seeing Habits Quiz

Test

Tissues - Practice Quiz

Test

Spanish Alphabet Listening

7.1 Integrated marketingVersion en ligne

par Laura Herlinda Hernandez Arrese

The essence of this kind of marketing is designing a message that effectively reaches the target audience.

One of the major forms of cognitive strategies are direct promotions of product attributes or benefits without any claim of superiority. Its goal is to make the brand synonymous with the product category.

Another major cognitive strategy which claims superiority based on a product's specific attribute or benefit, the idea is to prevent the competition from making the same or a similar statement.

This form of cognitive strategy is an explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner

This form of cognitive strategy makes an unstable claim based upon some attribute or benefit

The final cognitive message strategy is when an advertiser directly compares a good or service to the competition

Select two ways in which marketing messages travel

Choose one or more answers