Compléter LOG: Walmart Business ModelVersion en ligne Complete par ENOE SANCHEZ 1 1 . Walmart is said to be World largest in the world and the largest employer in the US ( Basker , 2007 ) . 2 million associates in more than 8 , 400 around the world Walmart's serve more than 200 million and members each week . 2 . Walmart is an American public corporation that runs a of large discount stores and stores that operates in various formats around the word . 3 . The strategy of the company was locating in small towns where residents had few options for retail shopping 4 . Walmart is the world's largest corporation , according to 2005 Fortune 500 list . It operates over 5 , 000 stores and employs over 1 . 6 million people " ( Frank , 2006 ) 5 . " A business model describes the rationale of how an organization , captures and creates value ( Osterwalder & Pigneur , 2010 : 3 ) . 6 . Walmart's value proposition is based on offering Everyday ( EDLP ) . This proposition implies that the customers do not need to wait for to have the best possible . 7 . To deliver its value proposition Walmart communicates with and reaches its customer with its which are owned and direct , and brings higher margin . 8 . Walmart tends to reach to the toward mass customisation . Walmart's customers can be divided into three groups : " brand aspirations " " price - sensitive effluents " " value - price shoppers " . 9 . The ability to move products to place quickly and efficiently keeps the costs down as well as the time system in combination with force permits Walmart to have time information of the products in the stores shelves that allows restocking automatically . 10 . Key partnership is a strong - relationship in which suppliers were considered as close partners of Walmart , suppliers give the control of their own business and negotiation advantage to Walmart ( Parnell and Lester , 2008 ) . 11 . The Cost structure is cost - driven model since it is focused on minimizing costs wherever it is possible and it is characterized by of scale .
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