Memory Marketing 2.0 Pt 2Version en ligne Unit 2.0 par Melinda Fornes Trading Up Price Discrimination Identical goods are sold at different prices from the same store. Trading Down Going from a Ford Focus to a Rolls-Royce. Suggestion Selling Customer Service A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Going from a Rolls-Royce to a Ford Focus. Recommending larger quantities of merchandise at a lower price. Price Fixing Enhances/Facilitates customer's use of goods and services - more than just a department. Anti-Dumping Laws Suggesting additional products/services that will enhance his/her primary purchase. Comparable Features Agreement among competitors to raise, fix, or maintain a price of goods/services. Upselling These should be introduced with offering a product substitution. Used to prevent unfair trade practices. Business Policy
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