Memory Marketing 2.0 Pt 2Version en ligne Unit 2.0 par Melinda Fornes Price Discrimination Customer Service Used to prevent unfair trade practices. Business Policy A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Suggesting additional products/services that will enhance his/her primary purchase. Suggestion Selling Comparable Features Price Fixing Trading Down Going from a Rolls-Royce to a Ford Focus. Upselling Trading Up Agreement among competitors to raise, fix, or maintain a price of goods/services. Going from a Ford Focus to a Rolls-Royce. Enhances/Facilitates customer's use of goods and services - more than just a department. These should be introduced with offering a product substitution. Identical goods are sold at different prices from the same store. Anti-Dumping Laws Recommending larger quantities of merchandise at a lower price.
Créer jeu