Memory Marketing 2.0 Pt 2Version en ligne Unit 2.0 par Melinda Fornes These should be introduced with offering a product substitution. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Identical goods are sold at different prices from the same store. Going from a Rolls-Royce to a Ford Focus. Suggesting additional products/services that will enhance his/her primary purchase. Price Fixing Anti-Dumping Laws Agreement among competitors to raise, fix, or maintain a price of goods/services. Business Policy Comparable Features Suggestion Selling Used to prevent unfair trade practices. Trading Down Trading Up Upselling Enhances/Facilitates customer's use of goods and services - more than just a department. Recommending larger quantities of merchandise at a lower price. Customer Service Price Discrimination Going from a Ford Focus to a Rolls-Royce.
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