Memory Marketing 2.0 Pt 2Version en ligne Unit 2.0 par Melinda Fornes Customer Service Enhances/Facilitates customer's use of goods and services - more than just a department. Price Fixing Going from a Rolls-Royce to a Ford Focus. Trading Down Anti-Dumping Laws Used to prevent unfair trade practices. Suggestion Selling Price Discrimination Business Policy Agreement among competitors to raise, fix, or maintain a price of goods/services. Upselling These should be introduced with offering a product substitution. Recommending larger quantities of merchandise at a lower price. Trading Up Suggesting additional products/services that will enhance his/her primary purchase. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Comparable Features Identical goods are sold at different prices from the same store. Going from a Ford Focus to a Rolls-Royce.
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