Memory Marketing 2.0 Pt 2Version en ligne Unit 2.0 par Melinda Fornes Agreement among competitors to raise, fix, or maintain a price of goods/services. Suggesting additional products/services that will enhance his/her primary purchase. Identical goods are sold at different prices from the same store. Going from a Rolls-Royce to a Ford Focus. Going from a Ford Focus to a Rolls-Royce. Upselling Recommending larger quantities of merchandise at a lower price. Business Policy Suggestion Selling Comparable Features Price Discrimination These should be introduced with offering a product substitution. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Used to prevent unfair trade practices. Price Fixing Trading Up Enhances/Facilitates customer's use of goods and services - more than just a department. Anti-Dumping Laws Trading Down Customer Service
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