Memory Marketing 2.0 Pt 2Version en ligne Unit 2.0 par Melinda Fornes Customer Service Recommending larger quantities of merchandise at a lower price. Business Policy Going from a Ford Focus to a Rolls-Royce. Identical goods are sold at different prices from the same store. Agreement among competitors to raise, fix, or maintain a price of goods/services. Suggestion Selling A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Trading Down Used to prevent unfair trade practices. Price Discrimination Comparable Features Price Fixing Going from a Rolls-Royce to a Ford Focus. Trading Up Upselling Anti-Dumping Laws Enhances/Facilitates customer's use of goods and services - more than just a department. Suggesting additional products/services that will enhance his/her primary purchase. These should be introduced with offering a product substitution.
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