Memory Theories of MotivationVersion en ligne AP Psychology par Erin Shaughnessy-Zeena Incentive Theory Instinct A person wants to eat a piece of cake but also wants to lose weight. There’s an attractive choice and an unattractive choice. Sensation-seeking theory A volunteer spends countless hours helping others, not for recognition or compensation, but because they genuinely care about the well-being of others. A newborn baby exhibits a rooting reflex, turning its head toward a stimulus that touches its cheek and opening its mouth to suckle. Self-Determination Theory Approch/Avoidance A person prefers to live in unconventional lifestyles, such as traveling to exotic locations or pursuing unconventional careers, in an effort to experience novelty and stimulation. Shall I vacation in Lake George or Kennebunk? A person who is sleep-deprived may experience irritability, difficulty concentrating, and impaired cognitive function, motivating them to seek out sleep to alleviate these symptoms. Arousal Theory A person who enjoys puzzle-solving may find that a moderate level of challenge is most stimulating. A puzzle that is too easy may be boring, while a puzzle that is too difficult may be frustrating. Approach/Approach Drive Theory An employee works tirelessly to secure a promotion, driven by the promise of increased salary, greater responsibility, and enhanced status within the company.