Memory Consumer Attitude Formation and ChangeVersion en ligne Chapter 6 Consumer Behavior par Mariana Pereyra Cognitive dissonance Occurs when a consumer holds conflicting thoughts about a belief or an attitude object. Multiattribute attitude models Tri-Component Attitude Model The Ego-Deffensive Function Cognitive, Conative, Affective, Subjective norms Proposes that attitudes can sometimes be changed by either one of two different routes to persuasion The elaboration likelihood model (ELM) Functional approach An approach to changing attitudes by appealing to the reasons (or motivations) behind people’s attitudes. These rea sons are called “functions.” Maintains that people form attitudes in order to protect themselves from sensing doubt and to replace uncertainty with feelings of security and confidence. Cognitive, Conative, Affective Theory of reasoned action Models that portray consumers’ attitudes as functions of their assessments of the objects’ prominent attributes.
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