Memory Consumer Attitude Formation and ChangeVersion en ligne Chapter 6 Consumer Behavior par Mariana Pereyra Multiattribute attitude models Proposes that attitudes can sometimes be changed by either one of two different routes to persuasion An approach to changing attitudes by appealing to the reasons (or motivations) behind people’s attitudes. These rea sons are called “functions.” Occurs when a consumer holds conflicting thoughts about a belief or an attitude object. The Ego-Deffensive Function Tri-Component Attitude Model Models that portray consumers’ attitudes as functions of their assessments of the objects’ prominent attributes. Cognitive dissonance Functional approach Cognitive, Conative, Affective, Subjective norms Maintains that people form attitudes in order to protect themselves from sensing doubt and to replace uncertainty with feelings of security and confidence. Cognitive, Conative, Affective The elaboration likelihood model (ELM) Theory of reasoned action
Créer jeu