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Words Matter Activity

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In this game, you will be presented with a series sentences on the key language barriers when promoting senior pet adoption.

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United States

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Words Matter ActivityVersion en ligne

In this game, you will be presented with a series sentences on the key language barriers when promoting senior pet adoption.

par Hearts Speak
1

Complicated language can create barriers to adoption.

2

Adopters should have no idea what to expect from the adoption process.

3

Marketing opportunities should be seen as a form of customer service.

4

Use terms and phrases that evoke sadness and helplessness, such as "death row", "urgent", "running out of time"

5

The adoption process can be filled with intimidating and unexpected moments.

6

An unfriendly tone can make people hesitate to adopt.

7

Good customer service starts with good communication

8

Use breed labeling and age generalizations to set adopters up for a good match.

9

The first interaction with an organization can be overwhelming for adopters.

10

Using everyday language can help potential adopters understand the jargon of animal sheltering.

11

Adopting a senior pet means dealing with loss sooner.

12

Adopting a senior pet can be a life-changing decision.

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