Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto One factor for these functions to begin to operate within companies is is the set of stages through which marketing is carried out Importance of functional areas Through market research aspects related to the current situation of the product are determined Marketing can be defined according to Münch "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" its growth strategic marketing planning, market analysis and segmentation They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Price . Market research Marketing administration activities carried out in the marketing area are is managed comprehensively The marketing management process Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself It is a technique that uses statistical sampling, the survey, observation, and interview Product Square. Promotion . Activities through which the product is made known, such as: advertising, promotion, sales and public relations Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs
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