Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto Means through which the product is delivered to the consumer: logistics, distribution channels and positioning aspects related to the current situation of the product are determined Activities through which the product is made known, such as: advertising, promotion, sales and public relations The marketing management process Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself Market research strategic marketing planning, market analysis and segmentation They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. is managed comprehensively is the set of stages through which marketing is carried out "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" Price . Product Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs One factor for these functions to begin to operate within companies is Square. Through market research activities carried out in the marketing area are its growth Marketing administration Importance of functional areas Marketing can be defined according to Münch Promotion . It is a technique that uses statistical sampling, the survey, observation, and interview