Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. Through market research The marketing management process Promotion . strategic marketing planning, market analysis and segmentation One factor for these functions to begin to operate within companies is is managed comprehensively Marketing administration Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" its growth Activities through which the product is made known, such as: advertising, promotion, sales and public relations Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Price . aspects related to the current situation of the product are determined Marketing can be defined according to Münch Market research Square. It is a technique that uses statistical sampling, the survey, observation, and interview Product Importance of functional areas is the set of stages through which marketing is carried out activities carried out in the marketing area are
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