Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto is the set of stages through which marketing is carried out aspects related to the current situation of the product are determined Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself It is a technique that uses statistical sampling, the survey, observation, and interview Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs Marketing can be defined according to Münch The marketing management process "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" activities carried out in the marketing area are One factor for these functions to begin to operate within companies is Product Marketing administration They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. Activities through which the product is made known, such as: advertising, promotion, sales and public relations its growth strategic marketing planning, market analysis and segmentation Promotion . is managed comprehensively Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Through market research Importance of functional areas Market research Price . Square.
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