Memory Behaviorist MatchVersion en ligne A memory cards game to match behaviorist concepts and definitions. par Scott McGuinness Negative Reinforcement When the desired behavior happens, the elimination of an unpleasant outcome takes place. Classical Conditioning Skinner Box Ivan Pavlov Positive Reinforcement Process of learning new behaviors by observing those of models Reinforcement of successive approximations of the desired behavior. Shaping Little Albert Experiment B.F. Skinner Edward Thorndike John B. Watson Observational Learning Cats in puzzle boxes Increasing the frequency of a behavior by introducing a rewarding stimulus after the behavior occurs.