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The power of persuation

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The power of persuation

Complete the text using the suggested words.

Karla Juliana Gutierrez
1

target brand campaign sponsors audience made launch events proyect sports image endorse a a commercial

Signing a celebrity and using their star status to is one of the standard advertising techniques . Tag Heuer , the watchmaker which a number of currently has Tiger Woods under contract . Nicole Kidman has for Chanel No . 5 , which has been shown around the world . But choosing the celebrity who will exactly the right is not always so easy , as several companies have found out . What happens when a company is about to a new featuring a celebrity and it suddenly finds out that he or she is accused of a criminal offence ?

While there is no doubt that most celebrity endorsements do increase sales , more and more advertisers are turning to other , less risky ways of the that they want to reach .