PRUEBA INGLÉS

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.”

Branded content consists of creating content that is directly related to a brand, letting consumers to make the connection with the brand.

is a business model that leverages digital technologies to improve several aspects of an organization and helps enhance its value proposition.

Value creation is the processes aimed at increasing value generation.

The FP concerns a synthetic but very comprehensive evaluation of the financial and economic capacity of a firm. A robust FP refers to three documents representing also the three primary financial statements: • Balance Sheet – Assets vs Liabilities • Income Statement – Revenues vs Expenses • Cash Flow Statement – Incoming vs Outgoing cash

A catchy and intriguing presentation of the business idea aimed to conquer and enchant the interest of the investor. Elevator Pitches are known for the characteristic of being extremely short and concise: the might last from a minimum of 30 sec. up to a maximum of 2 min.

Brand identity is memorable and unique set of brand associations implying a promise to customers.

is a tool developed as an adaptation of the Business Model Canvas in order to better fit the start-up businesses. Lean Canvas is focused mainly on entrepreneur and fast formulation, fine-tuning, and validation of a business model. In Lean Canvas the Problem, Solution, Key metrics & Unfair advantage replace Key partners, Key activities, Key resources, Customer relationships.

is the underlying logic of how a business creates, delivers, and captures value. In simple words, business model explains how your business will work.

Pricing Strategy is used by businesses to determine how much to sell their goods or services for. Calibrating the right pricing strategy assumes a detailed understanding of product, market, and customers.

Social selling is the process of engaging audience, nurturing relationships and extending social reach through the social networks as part of the sales strategy.

A product or service offering can be packaged in many ways for customer purchase. The packaging is here referred to as the customer purchasing option. This can have a significant effect on the customer’s willingness to purchase, the process whereby a purchase is made and, on the revenues, and margins that are achieved.

is a visual representation of a business model in a one-page format. It is a blueprint in which you can fill the most important attributes of your business model in a pre-defined structure and a brief, easy-to-follow format. The nine building blocks are: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure

is a concept to structure the search process to identify the business model fit. It structures critical business assumptions while those that are the most critical reside at the bottom of the pyramid.

Brand Storytelling refers to sharing company’s story to connect with the audience.