swag
B2C
prospect
Call to action (CTA)
ROI
booth
flyer
persona
lead
B2B
Business to Business
Business to Customer
return on investment
a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action)
a person regarded as likely to succeed or as a potential customer, client, etc.
An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase.
a person regarded as likely to succeed or as a potential customer, client, etc.
small storefront in a trade show where a company can sell and show products
Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code)
characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
