Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Bottom shelves One last chance to capture impulse purchases by customers. Fast Moving Consumer Goods (FMCG) To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Store Layout Techniques Essential products that are high in demands and sold quickly. Products with small customer base. For oversized or bulky items. Promotion Display Techniques Checkout Line Techniques Eye Level Shelves Top Shelves Customers will look for items to buy first in this space. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product.
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