Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa For oversized or bulky items. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Store Layout Techniques Customers will look for items to buy first in this space. Top Shelves Eye Level Shelves Fast Moving Consumer Goods (FMCG) Essential products that are high in demands and sold quickly. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Checkout Line Techniques One last chance to capture impulse purchases by customers. Promotion Display Techniques Products with small customer base. Bottom shelves
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