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Products with small customer base.
One last chance to capture impulse purchases by customers.
Essential products that are high in demands and sold quickly.
Top Shelves
Checkout Line Techniques
Eye Level Shelves
Store Layout Techniques
For oversized or bulky items.
Bottom shelves
Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product.
Customers will look for items to buy first in this space.
Promotion Display Techniques
Fast Moving Consumer Goods (FMCG)
To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion.