Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Products with small customer base. Top Shelves Eye Level Shelves Store Layout Techniques One last chance to capture impulse purchases by customers. Essential products that are high in demands and sold quickly. For oversized or bulky items. Fast Moving Consumer Goods (FMCG) To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Checkout Line Techniques Promotion Display Techniques Customers will look for items to buy first in this space. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Bottom shelves
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