Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Store Layout Techniques One last chance to capture impulse purchases by customers. Eye Level Shelves Promotion Display Techniques Customers will look for items to buy first in this space. Fast Moving Consumer Goods (FMCG) Bottom shelves Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Top Shelves Essential products that are high in demands and sold quickly. Products with small customer base. Checkout Line Techniques To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. For oversized or bulky items.