Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. For oversized or bulky items. Bottom shelves To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Eye Level Shelves Checkout Line Techniques One last chance to capture impulse purchases by customers. Customers will look for items to buy first in this space. Products with small customer base. Essential products that are high in demands and sold quickly. Top Shelves Fast Moving Consumer Goods (FMCG) Store Layout Techniques Promotion Display Techniques
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