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    • 1. 
    This year we ___________ (try) to develop a brand with personality.
    A.
    try
    B.
    are trying
    C.
    is trying
    2. 
    We usually ____________ (develop) a brand that say something.
    A.
    develop
    B.
    is developing
    C.
    is develop
    3. 
    Powerful brand names _____________ (create) strong consumer loyalty.
    A.
    create
    B.
    creating
    C.
    creates
    4. 
    At the moment we ____________ (look) for a new brand name that suggests something about the product´s benefits and qualities
    A.
    are looking
    B.
    is looking
    C.
    looking
    5. 
    L'Oréal __________ (sell) cosmetics and toiletries to consumers around the world.
    A.
    sells
    B.
    sell
    C.
    selling
    6. 
    This year L'Oreal ____________ (invest) over £18om in R & D.
    A.
    are investing
    B.
    invest
    C.
    is investing
    7. 
    The marketing department always ____________ (keep) within its budget.
    A.
    kept
    B.
    keeps
    C.
    keeping
    8. 
    Because the company made a loss last year, the marketing department _____________ (try) to reduce costs.
    A.
    try
    B.
    is trying
    C.
    are trying