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1. The Health Belief Model
2. Theory of Planned Behavior
3. Trans-theoretical Model of Change
4. Social Cognitive Theory
5. Diffusion of Innovation Theory

perceived behavior control

subjective norms

Perceived benefits

Late majority

Perceived severity

Perceived barriers

Cue to action

Preparation

behavior attitudes

Laggards

Action

Self regulation

Maintenance

Reciprocal determinism

Contemplation

Social influence

Cognitions

intentions

Innovators

Early adopters

Perceived susceptibility

Precontemplation

Self efficacy

Early majority