Through market research
Square.
Importance of functional areas
Promotion .
Activities through which the product is made known, such as: advertising, promotion, sales and public relations
It is a technique that uses statistical sampling, the survey, observation, and interview
Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself
strategic marketing planning, market analysis and segmentation
activities carried out in the marketing area are
Product
Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs
Means through which the product is delivered to the consumer: logistics, distribution channels and positioning
They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources.
One factor for these functions to begin to operate within companies is
is managed comprehensively
"the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality"
aspects related to the current situation of the product are determined
Market research
is the set of stages through which marketing is carried out
its growth
The marketing management process
Marketing administration
Price .
Marketing can be defined according to Münch