Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto its growth They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. Marketing can be defined according to Münch activities carried out in the marketing area are Activities through which the product is made known, such as: advertising, promotion, sales and public relations Promotion . It is a technique that uses statistical sampling, the survey, observation, and interview Price . Market research One factor for these functions to begin to operate within companies is is managed comprehensively Importance of functional areas The marketing management process Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs Product strategic marketing planning, market analysis and segmentation Marketing administration Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself Through market research Square. aspects related to the current situation of the product are determined "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" is the set of stages through which marketing is carried out