Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Marketing can be defined according to Münch The marketing management process Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs Through market research Promotion . Square. It is a technique that uses statistical sampling, the survey, observation, and interview aspects related to the current situation of the product are determined One factor for these functions to begin to operate within companies is They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. is managed comprehensively its growth activities carried out in the marketing area are Product Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself strategic marketing planning, market analysis and segmentation "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" Importance of functional areas Market research Activities through which the product is made known, such as: advertising, promotion, sales and public relations is the set of stages through which marketing is carried out Marketing administration Price .