Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto is managed comprehensively The marketing management process Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Product Through market research "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" Marketing can be defined according to Münch its growth Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself Market research Square. It is a technique that uses statistical sampling, the survey, observation, and interview aspects related to the current situation of the product are determined strategic marketing planning, market analysis and segmentation Importance of functional areas One factor for these functions to begin to operate within companies is They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. activities carried out in the marketing area are Activities through which the product is made known, such as: advertising, promotion, sales and public relations Price . is the set of stages through which marketing is carried out Marketing administration Promotion . Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs
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