Memory promotes englishVersion en ligne Promotes 74 to 78 par Jesus Soto Market research Product is managed comprehensively Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs activities carried out in the marketing area are "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" Importance of functional areas Means through which the product is delivered to the consumer: logistics, distribution channels and positioning is the set of stages through which marketing is carried out Marketing can be defined according to Münch Marketing administration aspects related to the current situation of the product are determined They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. The marketing management process Price . Promotion . Square. Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself its growth One factor for these functions to begin to operate within companies is strategic marketing planning, market analysis and segmentation Activities through which the product is made known, such as: advertising, promotion, sales and public relations Through market research It is a technique that uses statistical sampling, the survey, observation, and interview
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