Memory Behaviorist MatchVersion en ligne A memory cards game to match behaviorist concepts and definitions. par Scott McGuinness Ivan Pavlov Reinforcement of successive approximations of the desired behavior. Negative Reinforcement When the desired behavior happens, the elimination of an unpleasant outcome takes place. Shaping Edward Thorndike Increasing the frequency of a behavior by introducing a rewarding stimulus after the behavior occurs. John B. Watson Observational Learning Process of learning new behaviors by observing those of models Classical Conditioning Cats in puzzle boxes B.F. Skinner Skinner Box Little Albert Experiment Positive Reinforcement