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Is for everyone - not just managers or business leaders!

Responsibly managing your actions and the resources entrusted to your care in a way that respects the rights of others

Represents the how of change

Your behavior can encourage others to be better or influence others to be worse

Taking resources (labor, capital, land, equipment, etc) to help people to improve their lives

How innovative entrepreneurs achieve greater success

Humans represents

Value Creation

Principal Based Management

Technology

Your actions matter

The why

Creative Destruction

Stewardship