Compléter superbowl adsVersion en ligne key words par Nelly Gainet 1 message healthy sending worth depends marketer American average stockholders made advertising send Is it spending $4 million for 30 seconds of ? I guess it on what you are setting out to do as a , " said Ken Wheaton , a managing editor at Advertising Age . " If you have a specific or if you are traditionally a Super Bowl advertiser , I think it does make sense . You can a message to the consumer , 'Buy my product , we are - . ' Or you are a message to your : 'We're financially to make a marketing play this big .