Relier Pairs Mix and MatchVersion en ligne MARKETING par Rachel Bryan 1 narrow / broad product mix 2 expansion 3 Costumer Group 4 Product Lines 5 Target Market 6 long / short product mix 7 positioning 8 Product Item 9 Product Mix 10 Product Class 11 deep / shallow product mix a group of products that are homogeneous or generally considered as substitutes for each other. is a group of related product items a limited number of product line, offers many line business has many products/ if a business doesnt have many items in its product line offers significant variation of its products/offers few variation within the product line product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. each individual good, service, or idea that a business offers for is a product item the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` product-mix strategy the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness a collection of customers that can be shared by multiple accounts receivable companies.
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