Relier Pairs Mix and MatchVersion en ligne MARKETING par Rachel Bryan 1 Product Item 2 positioning 3 expansion 4 long / short product mix 5 Target Market 6 deep / shallow product mix 7 Product Lines 8 narrow / broad product mix 9 Costumer Group 10 Product Mix 11 Product Class a limited number of product line, offers many line the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` each individual good, service, or idea that a business offers for is a product item is a group of related product items the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness a group of products that are homogeneous or generally considered as substitutes for each other. product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. offers significant variation of its products/offers few variation within the product line a collection of customers that can be shared by multiple accounts receivable companies. product-mix strategy business has many products/ if a business doesnt have many items in its product line