Relier Pairs Mix and MatchVersion en ligne MARKETING par Rachel Bryan 1 expansion 2 Product Lines 3 Target Market 4 positioning 5 deep / shallow product mix 6 Product Item 7 Product Mix 8 Costumer Group 9 Product Class 10 long / short product mix 11 narrow / broad product mix offers significant variation of its products/offers few variation within the product line product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` a collection of customers that can be shared by multiple accounts receivable companies. a group of products that are homogeneous or generally considered as substitutes for each other. a limited number of product line, offers many line is a group of related product items business has many products/ if a business doesnt have many items in its product line each individual good, service, or idea that a business offers for is a product item product-mix strategy the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness