Relier Pairs Mix and MatchVersion en ligne MARKETING par Rachel Bryan 1 positioning 2 Product Lines 3 Costumer Group 4 long / short product mix 5 narrow / broad product mix 6 deep / shallow product mix 7 Product Item 8 expansion 9 Product Class 10 Product Mix 11 Target Market a group of products that are homogeneous or generally considered as substitutes for each other. product-mix strategy a limited number of product line, offers many line a collection of customers that can be shared by multiple accounts receivable companies. each individual good, service, or idea that a business offers for is a product item the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. offers significant variation of its products/offers few variation within the product line business has many products/ if a business doesnt have many items in its product line is a group of related product items
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