Innovation: VocabularyVersion en ligne Choose the correct words (a, b or c) to complete the text par Plataforma LM 1 In many ways, the company Doherty Preserves looks like your typical food company, with a simple (1) .... Choose one or more answers a a) reinvention b b) catalyst c c) concept 2 It sells a (2) ..... range of marmalades, jams and fruit preserves, based on old recipes, to delicatessens and local markets. Choose one or more answers a a) traditional b b) revolutionary c c) up-to-date 3 And like every other food btisiness these days, the company is aiming to reach a more health-conscious consumer, so not a (3) ..... idea Choose one or more answers a revolutionary b reliable c simple 4 What is surprising is that the company was the (4) .... of a 14-year-old. Choose one or more answers a obstacle b brainchild c invention 5 Now aged 16, Fraser Doherty first (5) ..... with the idea of selling preserves when his grandmother taught him the secret recipe for her marmalade. Choose one or more answers a came across b came out c came up 6 This was the (6) ...... for Fraser's business idea, and within weeks he'd begun selling to the neighbours. From there, he employed friends to sell door to door on a commission basis. Choose one or more answers a challenge b solution c catalyst 7 Such (7) ..... from one so young might be put down to a good education, but Fraser says, 'It's a million miles away from what I learnt at school.' Choose one or more answers a breakthrough b innovation c reliability 8 In addition, money doesn't seem to be an (8) ...... 'I don't concern myself so much with profits and productivity - what's important to me is improving quality and customer satisfaction.' Choose one or more answers a obstacle b prototype c brainchild
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