Relier Pairs TY Prof Eng_Bus: Interm_19Version en ligne Marketing par Tatiana Muchnick 1 marketing 2 sponsorship 3 downmarket 4 brand 5 campaign 6 merchandising 7 hype 8 crowded market 9 endorsement 10 reposition 11 niche 12 mailshot 13 upmarket 14 pitch Promoting a product or service with exaggerated or intensive publicity. Change the image of a product or service. A product which can be recognized by its name. What the sales rep says to the potential customer. Matching what the business organization produces with what customers want. A promotional activity over a specific period of time. Aiming at the luxury end of the market. A small, specialized part of a market. Aiming at the mass end of the market. One with too many competing products. A range of minor products which all carry the name of a major product. Supporting a cultural or sporting enterprise in return for advertising. When the same letter is sent to a large number of possible buyers. When a famous person recommends a product in an advertisement.
Créer jeu