Relier Pairs TY Prof Eng_Bus: Interm_19Version en ligne Marketing par Tatiana Muchnick 1 marketing 2 endorsement 3 merchandising 4 sponsorship 5 mailshot 6 brand 7 niche 8 downmarket 9 hype 10 crowded market 11 campaign 12 reposition 13 upmarket 14 pitch Aiming at the mass end of the market. A product which can be recognized by its name. Aiming at the luxury end of the market. What the sales rep says to the potential customer. When the same letter is sent to a large number of possible buyers. Promoting a product or service with exaggerated or intensive publicity. Supporting a cultural or sporting enterprise in return for advertising. Change the image of a product or service. A promotional activity over a specific period of time. One with too many competing products. When a famous person recommends a product in an advertisement. Matching what the business organization produces with what customers want. A small, specialized part of a market. A range of minor products which all carry the name of a major product.
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