Test: Marketing Quiz (commerce - marketing


Marketing QuizVersion en ligne Read each question carefully and provide your answer par Lezelye Sands 1 The market includes... Choose one or more answers a buyers, consumers, goods or services, products b price, sellers, buyers, goods and services c sellers, consumers, price, promotion d goods or services, producers consumer, buyers 2 All of the following are types of purchases under consumer markets except.. Choose one or more answers a Consumable Products b Durables c Services d Non-Durables 3 A market where individuals or organizations buys goods or services used to run a business or to be resold is called.. Choose one or more answers a Consumer Market b Capital Market c Industrial Market d Consumer Market 4 Four identifiable factors (discussed in class) that can influence market segmentation includes... Choose one or more answers a demographics, gender, height, geographical factors b demographics, gender, income, geographical factors c demographics, gender, expenses, geographical factors d demographics, gender, income, technological factors 5 Tae Tae's Cake Company's total sales for cakes is $10,000 . The Total Sales of cakes in the industry is $250,000. What is Tae Tae's Market Share? Choose one or more answers a 4% b 0.04% c 25% d 0.25% 6 What are the components of the Marketing Mix? Select all correct answers Choose one or more answers a Product b Producers c Place d Promotion 7 There are various methods used to decide price. Which pricing method includes charging 0.99 cents instead of $1.00? Choose one or more answers a Cost-plus Pricing b Promotional Pricing c Market-skimming Pricing d Psychological Pricing 8 There are various methods used to decide price. Which pricing method includes "money-off" packs and "two-for-the-price-of-one" offers? Choose one or more answers a Cost-plus Pricing b Promotional Pricing c Market-skimming Pricing d Psychological Pricing 9 The four phases of a product life cycle includes... a Pre-launch, birth, growth, development, decline b Development, Introduction, growth, increase, loss c Pre-launch, introduction, growth, maturity, decline d Development, birth, growth, maturity, decline 10 This type of product has a high market share and low market growth. Choose one or more answers a Stars b Cash Cow c Problem Child d Dogs 11 This type of product has a low market share and low market growth. Choose one or more answers a Stars b Cash Cow c Problem Child d Dogs 12 The amount of a commodity producers are willing to put on the market at a given price is called ... Choose one or more answers a supply b demand c equilibrium d price 13 A situation where few suppliers dominate the market is called a/an... a Monoploy b Cartel c Oligopoly d Government Intervention 14 Research that can be carried out without going outside the organization is called... Choose one or more answers a field research b inside research c phone research d desk research 15 If supply increases faster then demand, prices ... Choose one or more answers a rise b fall c stay the same d is at equlibrium price

1

The market includes...

Choose one or more answers

a

buyers, consumers, goods or services, products

b

price, sellers, buyers, goods and services

c

sellers, consumers, price, promotion

d

goods or services, producers consumer, buyers

2

All of the following are types of purchases under consumer markets except..

Choose one or more answers

a

Consumable Products

b

Durables

c

Services

d

Non-Durables

3

A market where individuals or organizations buys goods or services used to run a business or to be resold is called..

Choose one or more answers

a

Consumer Market

b

Capital Market

c

Industrial Market

d

Consumer Market

4

Four identifiable factors (discussed in class) that can influence market segmentation includes...

Choose one or more answers

a

demographics, gender, height, geographical factors

b

demographics, gender, income, geographical factors

c

demographics, gender, expenses, geographical factors

d

demographics, gender, income, technological factors

5

Tae Tae's Cake Company's total sales for cakes is $10,000 . The Total Sales of cakes in the industry is $250,000. What is Tae Tae's Market Share?

Choose one or more answers

a

4%

b

0.04%

c

25%

d

0.25%

6

What are the components of the Marketing Mix? Select all correct answers

Choose one or more answers

a

Product

b

Producers

c

Place

d

Promotion

7

There are various methods used to decide price. Which pricing method includes charging 0.99 cents instead of $1.00?

Choose one or more answers

a

Cost-plus Pricing

b

Promotional Pricing

c

Market-skimming Pricing

d

Psychological Pricing

8

There are various methods used to decide price. Which pricing method includes "money-off" packs and "two-for-the-price-of-one" offers?

Choose one or more answers

a

Cost-plus Pricing

b

Promotional Pricing

c

Market-skimming Pricing

d

Psychological Pricing

9

The four phases of a product life cycle includes...

a

Pre-launch, birth, growth, development, decline

b

Development, Introduction, growth, increase, loss

c

Pre-launch, introduction, growth, maturity, decline

d

Development, birth, growth, maturity, decline

10

This type of product has a high market share and low market growth.

Choose one or more answers

a

Stars

b

Cash Cow

c

Problem Child

d

Dogs

11

This type of product has a low market share and low market growth.

Choose one or more answers

a

Stars

b

Cash Cow

c

Problem Child

d

Dogs

12

The amount of a commodity producers are willing to put on the market at a given price is called ...

Choose one or more answers

a

supply

b

demand

c

equilibrium

d

price

13

A situation where few suppliers dominate the market is called a/an...

a

Monoploy

b

Cartel

c

Oligopoly

d

Government Intervention

14

Research that can be carried out without going outside the organization is called...

Choose one or more answers

a

field research

b

inside research

c

phone research

d

desk research

15

If supply increases faster then demand, prices ...

Choose one or more answers

a

rise

b

fall

c

stay the same

d

is at equlibrium price

Marketing Quiz

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