Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Needs 2 Selective Retention 3 Drive 4 Selective Exposure 5 Personal Needs 6 Selective Perception 7 Wants 8 Physiological Needs 9 Perception 10 Social Needs needs that are learned during person's life. a strong stimulus that encourages action to reduce a need. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. people remember only what they want to remember. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. our eyes and minds seek out and notice only information that interests us. the basic forces that motivate a person to do something. how we gather and interpret information from the world around us. biological needs such as the need for, drink, rest, and sex. an individual's need for personal satisfaction unrelated to what others think or do.
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