Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Wants 2 Social Needs 3 Personal Needs 4 Selective Perception 5 Drive 6 Selective Exposure 7 Selective Retention 8 Needs 9 Physiological Needs 10 Perception people remember only what they want to remember. how we gather and interpret information from the world around us. a strong stimulus that encourages action to reduce a need. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. our eyes and minds seek out and notice only information that interests us. needs that are learned during person's life. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. an individual's need for personal satisfaction unrelated to what others think or do. the basic forces that motivate a person to do something. biological needs such as the need for, drink, rest, and sex.
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