Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Physiological Needs 2 Selective Exposure 3 Selective Perception 4 Perception 5 Needs 6 Wants 7 Selective Retention 8 Personal Needs 9 Social Needs 10 Drive biological needs such as the need for, drink, rest, and sex. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. needs that are learned during person's life. how we gather and interpret information from the world around us. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. the basic forces that motivate a person to do something. our eyes and minds seek out and notice only information that interests us. a strong stimulus that encourages action to reduce a need. an individual's need for personal satisfaction unrelated to what others think or do. people remember only what they want to remember.
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