Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Wants 2 Selective Exposure 3 Selective Retention 4 Drive 5 Needs 6 Selective Perception 7 Perception 8 Personal Needs 9 Physiological Needs 10 Social Needs an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. biological needs such as the need for, drink, rest, and sex. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. a strong stimulus that encourages action to reduce a need. needs that are learned during person's life. people remember only what they want to remember. our eyes and minds seek out and notice only information that interests us. the basic forces that motivate a person to do something. how we gather and interpret information from the world around us.
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