Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Selective Perception 2 Personal Needs 3 Wants 4 Drive 5 Social Needs 6 Selective Retention 7 Perception 8 Needs 9 Physiological Needs 10 Selective Exposure the basic forces that motivate a person to do something. people remember only what they want to remember. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. how we gather and interpret information from the world around us. our eyes and minds seek out and notice only information that interests us. biological needs such as the need for, drink, rest, and sex. needs that are learned during person's life. an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. a strong stimulus that encourages action to reduce a need.
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