Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Selective Perception 2 Selective Retention 3 Physiological Needs 4 Social Needs 5 Personal Needs 6 Perception 7 Drive 8 Needs 9 Selective Exposure 10 Wants needs that are learned during person's life. people remember only what they want to remember. biological needs such as the need for, drink, rest, and sex. how we gather and interpret information from the world around us. the basic forces that motivate a person to do something. an individual's need for personal satisfaction unrelated to what others think or do. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. our eyes and minds seek out and notice only information that interests us. a strong stimulus that encourages action to reduce a need. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief.
Créer jeu