Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Selective Exposure 2 Perception 3 Selective Perception 4 Personal Needs 5 Drive 6 Social Needs 7 Physiological Needs 8 Needs 9 Wants 10 Selective Retention people remember only what they want to remember. how we gather and interpret information from the world around us. a strong stimulus that encourages action to reduce a need. the basic forces that motivate a person to do something. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. needs that are learned during person's life. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. biological needs such as the need for, drink, rest, and sex. an individual's need for personal satisfaction unrelated to what others think or do. our eyes and minds seek out and notice only information that interests us.
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