Relier Pairs MKTG 360 Chp 2 pt 3Version en ligne MKTG 360 Chp 2 pt 3 par Ryan Brown 1 Customer Service 2 Channel of Distribution 3 Target Market 4 Marketing Management Process 5 Mass Marketing 6 Marketing Mix 7 Marketing Strategy 8 Personal Selling 9 Target Marketing a marketing mix is tailored to fit some specific target customers. the controllable variables that the company puts together to satisfy a target group. specifies a target market and a related marketing mix. any series of firms or individuals who participate from producer to final user or consumer. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet.
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