Relier Pairs MKTG 360 Chp 2 pt 3Version en ligne MKTG 360 Chp 2 pt 3 par Ryan Brown 1 Target Market 2 Marketing Mix 3 Mass Marketing 4 Marketing Management Process 5 Marketing Strategy 6 Customer Service 7 Channel of Distribution 8 Target Marketing 9 Personal Selling any series of firms or individuals who participate from producer to final user or consumer. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. specifies a target market and a related marketing mix. the controllable variables that the company puts together to satisfy a target group. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. a marketing mix is tailored to fit some specific target customers. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business.
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