Relier Pairs MKTG 360 Chp 2 pt 3Version en ligne MKTG 360 Chp 2 pt 3 par Ryan Brown 1 Target Market 2 Marketing Mix 3 Marketing Strategy 4 Mass Marketing 5 Target Marketing 6 Personal Selling 7 Channel of Distribution 8 Marketing Management Process 9 Customer Service the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. any series of firms or individuals who participate from producer to final user or consumer. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. the controllable variables that the company puts together to satisfy a target group. a marketing mix is tailored to fit some specific target customers. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. specifies a target market and a related marketing mix.
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