Relier Pairs MKTG 360 Chp 2 pt 3Version en ligne MKTG 360 Chp 2 pt 3 par Ryan Brown 1 Mass Marketing 2 Marketing Management Process 3 Target Marketing 4 Channel of Distribution 5 Marketing Mix 6 Marketing Strategy 7 Personal Selling 8 Customer Service 9 Target Market direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. specifies a target market and a related marketing mix. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. any series of firms or individuals who participate from producer to final user or consumer. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. a marketing mix is tailored to fit some specific target customers. the controllable variables that the company puts together to satisfy a target group. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.
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