Relier Pairs MKTG 360 Chp 2 Version en ligne MKTG 360 Chp 2 par Ryan Brown 1 Acquisition Cost 2 Differentiation 3 Competitive Advantage 4 Breakthrough Opportunities 5 Market Penetration 6 Product Development 7 Customer Equity 8 Retention Rate 9 Market Development 10 Diversification moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. a firm has a marketing mix that the target market sees as better than a competitor's mix. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. the expense required to acquire a new customer. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. the percentage of customers retained as compared to the total number of customers. trying to increase sales by selling present products in new markets. the marketing mix is distinct from and better than what's available from a competitor. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. offering new or improved products for present markets.
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