Relier Pairs MKTG 360 Chp 2 Version en ligne MKTG 360 Chp 2 par Ryan Brown 1 Acquisition Cost 2 Retention Rate 3 Market Development 4 Market Penetration 5 Customer Equity 6 Product Development 7 Differentiation 8 Diversification 9 Breakthrough Opportunities 10 Competitive Advantage a firm has a marketing mix that the target market sees as better than a competitor's mix. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. the marketing mix is distinct from and better than what's available from a competitor. offering new or improved products for present markets. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. the expense required to acquire a new customer. trying to increase sales by selling present products in new markets. the percentage of customers retained as compared to the total number of customers.
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