Relier Pairs MKTG 360 Chp 2 Version en ligne MKTG 360 Chp 2 par Ryan Brown 1 Differentiation 2 Product Development 3 Diversification 4 Competitive Advantage 5 Market Development 6 Market Penetration 7 Customer Equity 8 Retention Rate 9 Breakthrough Opportunities 10 Acquisition Cost a firm has a marketing mix that the target market sees as better than a competitor's mix. offering new or improved products for present markets. the marketing mix is distinct from and better than what's available from a competitor. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. the percentage of customers retained as compared to the total number of customers. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. trying to increase sales by selling present products in new markets. the expense required to acquire a new customer.
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