Environment

Test

(2)

Environment

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game

marketing

environment

192 fois fait

Créé par

Gyorgyi Dano

Hungary

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yanghao yu

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23 Octobre 2019

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EnvironmentVersion en ligne Environment par Gyorgyi Dano 1 Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company. a political environment b microenvironment c macroenvironment d demographic environment 2 Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________. a financial intermediary b supplier c retailer d local public 3 A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________. a media publics b citizen-action publics c marketing intermediaries d internal publics 4 The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario? a demographic environment b economic environment c political environment d cultural environment 5 Trends in the natural environment include all of the following EXCEPT ________. a increased pollution b decreased costs of product development c shortages of raw materials d increased government intervention

EnvironmentVersion en ligne

Environment

par Gyorgyi Dano

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

political environment

microenvironment

macroenvironment

demographic environment

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________.

financial intermediary

supplier

retailer

local public

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

media publics

citizen-action publics

marketing intermediaries

internal publics

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

demographic environment

economic environment

political environment

cultural environment

Trends in the natural environment include all of the following EXCEPT ________.

increased pollution

decreased costs of product development

shortages of raw materials

increased government intervention

Environment

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Environment

Test

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EnvironmentVersion en ligne

par Gyorgyi Dano

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________.

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

Trends in the natural environment include all of the following EXCEPT ________.