Relier Pairs Marketing VocabularyVersion en ligne Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. par JAIR ALEXANDER ALZATE TORRES 1 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 2 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 3 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 4 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 5 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 6 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 7 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. 8 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. 9 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 10 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. market segmentation product feature customer profile customer retention Brand positioning marketing strategy product placement marketing mix market penetration brand extension
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