Marketing Vocabulary

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Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions.

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international marketing

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JAIR ALEXANDER ALZATE TORRES

Colombia

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Relier Pairs Marketing VocabularyVersion en ligne Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. par JAIR ALEXANDER ALZATE TORRES 1 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 2 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 3 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 4 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 5 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. 6 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 7 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 8 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 9 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 10 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. brand extension customer retention customer profile marketing mix product placement marketing strategy product feature market segmentation Brand positioning market penetration

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