Relier Pairs Media StrategiesVersion en ligne Advertising vocabulary par Lee Chastain 1 Sensory Appeal 2 Celebrity Endorsements 3 Humor 4 Nostalgia 5 Expert Testimonials 6 Bandwagon 7 Statistics Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out? People tend to remember an ad and share it if it makes them LAUGH. Experts in that particular field offer their approval. They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact. Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them. Impress with numbers. Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy.
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