SEM II 3.03C - Psychological PricingVersion en ligne Sports and Entertainment Marketing II 2018 par Jennifer Cragg 1 Odd-even Pricing 2 Prestige Pricing 3 Multiple Pricing 4 Promotional Pricing 5 Price Lining Setting price in odd numbers, just below an even price. Makes the price seems considerably lower than it actually is. $14.95, not $15.00 Opposite of odd-even pricing. Inflates price to create a sense of greater value. Pricing at $20, instead of $12 to give impression that product is better. Items are bundled together. 2 for $5, not $2.50 each Creates sense of value, encourages customer to purchase more. Price is temporarily lowered to attract customers. Black Friday and Cyber Monday sales. Sale ends soon! For companies with an extensive product line. Creates a price range for a particular line of products. Hibbett Sports introduces a line of athletic wear, with all items priced below $20.
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