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Compléter

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Âge recommandé: 15 ans
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John E
John E
South Korea

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1024paris

1024paris baguette

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favorite beverage descent evolving dominant example inspired ripe expansion influenced universally romance success markets reliance cultural national confectionery concept brand

Paris Baguette has a history of rapid growth . The first Paris Baguette opened in 1988 . Four years later , the chain had 100 locations . Paris Baguette is known for its baked goods : breads , pastries , cakes , croissants . ? Most people that aren't familiar with the think it's a French brand , not a Korean brand , " Larry Sidoti , the head of the company's US development , told Business Insider .

Paris Baguette started in a business in South Korea , founded in 1945 . The chain is owned by SPC Group , a company that owns a number of food and brands in Korea . However , " from the start , it was French and , " says Sidoti . As the company grew , it continued to look to the French bakery and the of the French culture . "

Today , there are more than 3 , 500 Paris Baguette locations around the world , mostly in Korea and other Asian countries . However , the chain is making a major in the US . With no chain bakery chain like Starbucks dominates coffee and McDonald's dominates the burger and fries , Sidoti says that the time is for Paris Baguette to win over Americans .

" The US is one of the most important in the world , " he says . " You need to win in Los Angeles and you need to win in New York ? If you can't win those markets , it's going to be a long road to . Our product is a little less sweet than the average American baked good , says Sidoti . It's a little more airy and a lot lighter than sweet products and dessert - like products you would get in the States now . " For , the sweet potato croissant is a Korean customer that you won't find in the average American or French bakery .

Paris Baguette opened in US in 2005 , with the first store opening in Los Angeles' Koreantown where there is a large Korean - American population . To this day , about 90% of customers are of Korean . However , as the company begins to expand across the US , its on the Korean customer base is beginning to change . In Manhattan , Sidoti says customer base includes " the whole melting pot . " " This will be a accepted product line , " says Sidoti . " That's going to take some as a brand to convince people and win customers from all backgrounds . "

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